Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
- How to craft a digital sales strategy
- How to create a website
- The basics of search engine optimisation
- How to write emotive web copy that inspires action
- How to navigate the world of influencers and social media
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