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South Korean Popular Culture in the Global Context - Beyond the Fandom (Hardcover)
Loot Price: R4,241
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South Korean Popular Culture in the Global Context - Beyond the Fandom (Hardcover)
Series: Routledge Research on Korea
Expected to ship within 12 - 17 working days
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This book explores the recent landscape of Korean popular culture,
including celebrity diplomacy, political activism, and inter-Korean
relations in the era of 'ontact', with a special focus on K-pop and
K-drama. Utilising the interdisciplinary approach, along with
theoretical accounts, it redefines popular culture and its true
power - beyond soft power - including discussions of how the
pandemic and the use of online platforms have coincidently or
effectively influenced recent phenomena surrounding Korean popular
culture. It reveals both the possibilities and pitfalls of Hallyu
diplomacy and the UN's celebrity diplomacy more broadly, and
highlights how, through the mobilisation of a large internet
fanbase, the modern K-pop 'standom' can influence political
discourse. The book also features an examination of the political
significance of the K-drama through which it highlights the
potential of popular media to impact inter-Korean relations and
inform current international understanding and perception of the
Korean conflict. Dealing with the wider scope of Korean popular
culture this book will be a valuable resource to students and
scholars of South Korea, international relations, public diplomacy,
political activism, and cultural and media studies.
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