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It All Began with Daisy (Paperback)
Loot Price: R442
Discovery Miles 4 420
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It All Began with Daisy (Paperback)
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Loot Price R442
Discovery Miles 4 420
Expected to ship within 10 - 15 working days
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This incredible success story tells in accurate, humorous detail
how two sophisticated New Yorkers left the rat race and bought a
farm in Nova Scotia. When their cow, Daisy, gave them too much milk
for their little family, Sonia Jones started making dairy products
for the local health food stores. Her recipes for yogurt,
ice-cream, cheese spreads and cheesecakes took the province by
storm, and soon the company began to grow like Topsy. The Jones's
enterprise was so successful that they ended up becoming the proud
owners of a multi-million dollar corporation. WHAT THE PRESS IS
SAYING: The author relates the story in an engaging fashion, even
describing setbacks cheerfully. There is added charm in accounts of
veteran farmers whose advice was invaluable to the couple, to whom
rural life at first was utterly alien. -Jim Morrison, Publishers
Weekly The most appealing idea in this book is the notion that
small-scale capitalismcan help preserve both ecological balance and
individual freedom. Especially when applied to farming, the vision
brings out the Jeffersonian in us all; and the author is always
cheerily optimistic about its prospects. "The chickens fattened
themselves on maggots; the pigs took care of the wastage emanating
from the kitchen or the dairy-case shelves; and the tourists
liquidated the farm-related food products so the cash could then be
used to keep the business growing." This is a striking passage-a
sort of yuppie version of Virgil's "Georgics," with a notable
element of truth. -Bob Coleman, New York Times A colorful parade of
well-drawn characters and tragicomical events, from a leaky filling
machine to two years of production built on a kitchen stove and
Styrofoam boxes. This all but ensures the Jones's life will soon be
the subject of a made-for-TV movie. Would Jane Fonda care to play
the confident, unstoppable Sonia? -Jennifer Henderson, Toronto
Financial Post What's especially interesting about Jones' story is
that her company was asuccess in spite of itself. It was in
business before it even had a name; it had no plan and no start-up
money. That's nothing short of amazing when you consider that
everything written or said about entrepreneurship stresses
developing a solid business proposal, having a sound marketing
plan, and spending a fortune to launch the enterprise. -Marilyn
Linton, Lifestyle Editor, Toronto Sunday Sun
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