This volume explores the diverse applications of advanced tools and
technologies of the emerging field of big data and their evidential
value in business. It examines the role of analytics tools and
methods of using big data in strengthening businesses to meet
today's information challenges and shows how businesses can adapt
big data for effective businesses practices. This volume shows how
big data and the use of data analytics is being effectively adopted
more frequently, especially in companies that are looking for new
methods to develop smarter capabilities and tackle challenges in
dynamic processes. Many illustrative case studies are presented
that highlight how companies in every sector are now focusing on
harnessing data to create a new way of doing business.
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