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Books > Business & Economics > Business & management > Business ethics
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Ethical Concerns in Sport Governance (Paperback)
Loot Price: R1,283
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Ethical Concerns in Sport Governance (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 10 - 15 working days
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Sport governance no longer stirs public opinion only when scandals
surface; it has become a persistent concern for a number of
stakeholders, such as the media, sport followers, and corporates
that produce and sponsor sport. Contemporary sport governance is
characterised by tension between sport's potential for commercial
benefit on the one hand and moral education and social development
on the other. The perceived incompatibility of these two aspects
has led to intense conversations in the media, administrative
circles, and the public sphere about the need for ethics to be the
key element of governance. The chapters in this volume explore the
contemporary forms of governance that is structured by sport's
extensive transnational networks, shifts in what the stakeholders
mentioned above understand by 'ethics', and the emergence of new
stakeholders. They identify as the two major directions of
contemporary sport governance the growing significance of the
non-West, especially in relation to event hosting, and the need for
controlling the behaviour of emergent interest groups. The latter
is a complex constellation of athletes, officials, supporters,
lawyers, and politicians who share power and collectively determine
corporate and non-profit governance, legal aspects, and regulatory
mechanisms from within their subjective locations. The chapters in
this book were originally published in a special issue in Sport in
Society.
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