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Books > Business & Economics > Business & management > International business
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Asia and Europe in the New Global System - Intercultural Cooperation and Competition Scenarios (Hardcover, 2003 ed.)
Loot Price: R2,880
Discovery Miles 28 800
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Asia and Europe in the New Global System - Intercultural Cooperation and Competition Scenarios (Hardcover, 2003 ed.)
Expected to ship within 10 - 15 working days
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This book examines the need for cooperation between Europe and Asia, particularly in view of China's accession to the WTO. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions. It then goes onto discuss whether the world is big enough for several cultures or whether further integration will result in homogenization.
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