Internationalization of Business - Cases on Strategy Formulation and Implementation (Hardcover, 1st ed. 2018)

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	MIR Series in International Business
Release date:	2019
First published:	2018
Editors:	Stefan Schmid
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Hardcover
Pages:	171
Edition:	1st ed. 2018
ISBN-13:	978-3-319-74088-1
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-74088-1
Barcode:	9783319740881

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