Art and Business - Perspectives on Art-based Management (Hardcover, 1st ed. 2020)

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	International Series in Advanced Management Studies
Release date:	September 2020
First published:	2020
Authors:	Stefania Mase
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	146
Edition:	1st ed. 2020
ISBN-13:	978-3-03-051768-7
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	3-03-051768-3
Barcode:	9783030517687

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