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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Customer Value Generation in Banking - The Zurich Model of Customer-Centricity (Hardcover, 1st ed. 2016)
Loot Price: R1,885
Discovery Miles 18 850
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Customer Value Generation in Banking - The Zurich Model of Customer-Centricity (Hardcover, 1st ed. 2016)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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The banking sector is undergoing a process of fundamental
transformation - mainly due to the challenges of digitalization,
insistent customers, regulation and a volatile economic
environment. This book provides an in-depth understanding of the
underlying logic of 21st century's banking environment and helps to
develop a roadmap for the successful transformation of contemporary
business models. The authors introduce the 'Zurich model for a
customer-centric banking architecture enabling the reader to
develop a sustainable business model which copes with the
challenges of this information age. They identify customer behavior
traps in such an environment; introduce adequate strategic
instruments and cornerstones for providing added value through
financial services, and provide core factors for conducting a
successful transformation process.
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