Customer Value Generation in Banking - The Zurich Model of Customer-Centricity (Hardcover, 1st ed. 2016)

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	July 2015
First published:	2016
Authors:	Stefanie Auge-Dickhut • Bernhard Koye • Axel Liebetrau
Dimensions:	235 x 155 x 14mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	195
Edition:	1st ed. 2016
ISBN-13:	978-3-319-19937-5
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Science & Mathematics > Science: general issues > Impact of science & technology on society Books > Business & Economics > Finance & accounting > Finance > Banking Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Money & Finance > Banking Promotions
LSN:	3-319-19937-4
Barcode:	9783319199375

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