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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Storytelling in Management Practice - Dynamics and Implications (Hardcover, New)
Loot Price: R4,661
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Storytelling in Management Practice - Dynamics and Implications (Hardcover, New)
Series: Routledge Studies in Management, Organizations and Society
Expected to ship within 12 - 17 working days
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Since the early 2000s, storytelling as a means of managerial
communication has been increasingly advocated, with a focus on the
management practices of leadership, change and organizational
culture. Most research on storytelling in management practice
derives from practitioner experience, but little is known about the
specific dynamics behind storytelling as a tool for managerial
communication. This book derives from one of the first research
studies into storytelling in management practice, which sought to
evaluate the assumed, but not necessarily proven, effectiveness of
storytelling as a management tool. Building on existing theories of
narrative and storytelling in organizations, the book explores how
managers use storytelling in their daily practice, revealing that
it can be employed both, purposively - like a tool, and
perceptively - spontaneously and intuitively. The book explains
that storytelling has different functions in management practice at
different levels of the organization, such as: Creating direction
for the organization Translating strategic messages into
operational ones and supporting the professional development of
staff Shaping the organization's social fabric through the sharing
of personal stories Aided by a wealth of interviews and case
studies, Storytelling in Management Practice reveals an analysis of
the dynamic relationship between story, storyteller, audience and
organizational context. As such, it will be useful for students and
researchers working across a variety of sub-disciplines, including:
leadership, organizational behaviour and business communication.
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