Since years, e-business research is subject of many conferences and
publications. While researchers and practitioners often focus on
e-business systems and applications, so far little attention has
been given to the development of innovative and sustainable
e-business models and solutions. This publication fills this gap by
discussing the following key issues: What are challenges and
opportunities for international e-business? What are the barriers
and risks for companies implementing e-business models? How can
they succeed in the long-term? In this context, this publication
provides in-depth studies of consumer needs, cultural requirements
as well as conditions of economic efficiency and successful
implementation of e-business solutions. It is intended for
e-business novices as well as advanced researchers and
practitioners.
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