Helping you make the connections between the theory and practice of
social media marketing, this third edition of the popular text has
been updated to include technological advances in practice such as
AI and virtual marketing, alongside a brand-new chapter on the rise
of influencer culture and marketing. Examples and case studies
throughout help you to contextualise the text through popular
brands and platforms such as Instagram, Dunkin Donuts, Amazon and
also political marketing for social movements such as Extinction
Rebellion. This text is essential reading for all marketing
students, researchers and practitioners today.
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