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Social Media Marketing - Theories and Applications (Paperback, 3rd Revised edition) Loot Price: R1,277
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Social Media Marketing - Theories and Applications (Paperback, 3rd Revised edition): Stephan Dahl

Social Media Marketing - Theories and Applications (Paperback, 3rd Revised edition)

Stephan Dahl

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Was R1,629 Loot Price R1,277 Discovery Miles 12 770 | Repayment Terms: R120 pm x 12* You Save R352 (22%)

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Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: April 2021
First published: 2021
Authors: Stephan Dahl
Dimensions: 232 x 186 x 21mm (L x W x T)
Format: Paperback
Pages: 312
Edition: 3rd Revised edition
ISBN-13: 978-1-5297-2082-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-5297-2082-6
Barcode: 9781529720822

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