Create memorable presentations on technical and complex topics in
slideware such as Microsoft PowerPoint and Apple's Keynote for Mac.
Learn good pacing and rhythm as well as judicious use of special
effects. Whether the goal is to help a sale or to educate, and
whether the final delivery is a live presentation, a webinar, or a
short video presentation, this book focuses on the particular
difficulties linked to technical presentations. You will learn to
create a story when there is none, gain the interest of an audience
who may not feel as strongly for the topic as the speaker does,
turn abstract concepts into visual models, overcome the limitations
of the medium (limited space, two dimensions), maintain interest
through rhythm, and use effects, not to look cool or get that "WOW"
moment, but to serve the message. Getting The Message Across
presents a number of field-tested ideas for raising interest. The
use of various techniques and careful scripting will help you, even
if you aren't a natural-born show-person, to communicate
effectively, and to make your audience remember your message, and
not necessarily your slides. This book will teach you: Rhythm and
animations, and the use of transitions To hold audience interest
even with "dry" topics To create memorable presentations Techniques
useful for PowerPoint, Keynote for Mac, and any similar
presentation medium or environment What You Will Learn Turn austere
topics into interesting stories. Give rhythm and pacing to your
presentations. Build a narrative during transitions and animations.
Hold audience interest and make listeners feel clever. Make people
remember your presentation rather than your cool use of slideware.
Who This Book Is For People who have to communicate effectively on
strongly technical topics. This book targets educators and trainers
as well as technical consultants who need to present complex
solutions to customers or leads, as well as would-be speakers at
scientific or technical conferences. Getting The Message Across is
a book for people who want to make their presentations not only
more attractive, but really memorable. It is for people who aren't
looking for a standing ovation, but who are willing to do what they
can to be understood and to make their messages remembered. Getting
The Message Across focuses on using slideware such as PowerPoint
and Keynote. Such slideware, for all its flaws, is still one of the
best ways to communicate, not only live, but also in dematerialized
communications (webinars, video tutorials) for reaching an
ever-growing audience.
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