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Decoding the Digital Church - Evangelical Storytelling and the Election of Donald J. Trump (Hardcover)
Loot Price: R1,298
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Decoding the Digital Church - Evangelical Storytelling and the Election of Donald J. Trump (Hardcover)
Series: Rhetoric Culture and Social Critique Series
Expected to ship within 12 - 17 working days
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A nuanced look at the rhetorical narratives used by conservative
Republicans and evangelicals to make both personal and political
choices As a political constituency, white conservative
evangelicals are generally portrayed as easy to dupe, disposed to
vote against their own interests, and prone to intolerance and
knee-jerk reactions. In Decoding the Digital Church: Evangelical
Storytelling and the Election of Donald J. Trump, Stephanie A.
Martin challenges this assumption and moves beyond these overused
stereotypes to develop a refined explanation for this
constituency's voting behavior. This study offers a fresh
perspective on the study of religion and politics and stems from
the author's personal interest in the ways her experiences with
believers differ from how scholars often frame this group's
rationale and behaviors. To address this disparity, Martin examines
sermons, drawing on her expertise in rhetoric and communication
studies with the benefits of ethnographic research in an innovative
hybrid approach she terms a "digital rhetorical ethnography.
Martin's thorough research surveys more than 150 online sermons
from America's largest evangelical megachurches in 37 different
states. Through listening closely to the words of the pastors who
lead these conservative congregations, Martin describes a gentler
discourse less obsessed with issues like abortion or marriage
equality than stereotypes of evangelicals might suggest. Instead,
the political-economic sermons and stories from pastors encourage
true believers to remember the exceptional nature of the nation's
founding while also deemphasizing how much American citizenship
really means. Martin grapples with and pays serious, scholarly
attention to a seeming contradiction: while the large majority of
white conservative evangelicals voted in 2016 for Donald J. Trump,
Martin shows that many of their pastors were deeply concerned about
the candidate, the divisive nature of the campaign, and the
potential effect of the race on their congregants' devotion to
democratic process itself. In-depth chapters provide a fuller
analysis of our current political climate, recapping previous
scholarship on the history of this growing divide and establishing
the groundwork to set up the dissonance between the political
commitments of evangelicals and their faith that the rhetorical
ethnography addresses. Written in an engaging style, Decoding the
Digital Church takes readers inside churches across the nation,
from Seattle to Fort Lauderdale, and from Orange County to
Minneapolis, and provides a distinctive lens for understanding
evangelicals in the public square that moves beyond partisan
boundaries and stereotypes.
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