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The Age of the Image (Paperback)
Loot Price: R397
Discovery Miles 3 970
You Save: R96
(19%)
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The Age of the Image (Paperback)
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List price R493
Loot Price R397
Discovery Miles 3 970
You Save R96 (19%)
Expected to ship within 10 - 15 working days
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We live in a world that is awash in visual storytelling. The recent
technological revolutions in video recording, editing, and
distribution are more akin to the development of movable type than
any other such revolution in the last five hundred years. And yet
we are not popularly cognizant of or conversant with visual
storytelling's grammar, the coded messages of its style, and the
practical components of its production. We are largely, in a word,
illiterate. But this is not a gloomy diagnosis of the collapse of
civilization; rather, it is a celebration of the progress we've
made and an exhortation and a plan to seize the potential we're
poised to enjoy. The rules that define effective visual
storytelling - much like the rules that define written language -
do in fact exist, and Stephen Apkon has long experience in
deploying them, teaching them, and witnessing their power in the
classroom and beyond. In The Age of the Image, drawing on the
history of literacy - from scroll to codex, scribes to printing
presses, SMS to social media-on the science of how various forms of
storytelling work on the human brain, and on the practical value of
literacy in real-world situations, Apkon convincingly argues that
now is the time to transform the way we teach, create, and
communicate so that we can all move forward together into a rich
and stimulating future.
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