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Why Would Anyone Do That? - Lifestyle Sport in the Twenty-First Century (Paperback)
Loot Price: R819
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Why Would Anyone Do That? - Lifestyle Sport in the Twenty-First Century (Paperback)
Series: Critical Issues in Sport and Society
Expected to ship within 12 - 17 working days
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Triathlons, such as the famously arduous Ironman Triathlon, and
"extreme" mountain biking-hair-raising events held over exceedingly
dangerous terrain-are prime examples of the new "lifestyle sports"
that have grown in recent years from oddball pursuits, practiced by
a handful of characters, into multi-million-dollar industries. In
Why Would Anyone Do That? sociologist Stephen C. Poulson offers a
fascinating exploration of these new and physically demanding
sports, shedding light on why some people find them so compelling.
Drawing on interviews with lifestyle sport competitors, on his own
experience as a participant, on advertising for lifestyle sport
equipment, and on editorial content of adventure sport magazines,
Poulson addresses a wide range of issues. He notes that these
sports are often described as "authentic" challenges which help
keep athletes sane given the demands they confront in their
day-to-day lives. But is it really beneficial to "work" so hard at
"play?" Is the discipline required to do these sports really an
expression of freedom, or do these sports actually impose
extraordinary degrees of conformity upon these athletes? Why Would
Anyone Do That? grapples with these questions, and more generally
with whether lifestyle sport should always be considered "good" for
people. Poulson also looks at what happens when a sport becomes a
commodity-even a sport that may have begun as a reaction against
corporate and professional sport-arguing that commodification
inevitably plays a role in determining who plays, and also how and
why the sport is played. It can even help provide the meaning that
athletes assign to their participation in the sport. Finally, the
book explores the intersections of race, class, and gender with
respect to participation in lifestyle and endurance sports, noting
in particular that there is a near complete absence of people of
color in most of these contests. In addition, Poulson examines how
concepts of masculinity in triathlons have changed as women's roles
in this sport increase.
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