The Leader's Guide to Storytelling - Mastering the Art and Discipline of Business Narrative (Hardcover, Revised and Updated)

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time.Stephen Denning has won awards from "Financial Times," The Innovation Book Club, and 800-CEO-READ"The" book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for changeStephen Denning offers a hands-on guide to unleash the power of the business narrative.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Series:	J-B US non-Franchise Leadership
Release date:	April 2011
First published:	March 2011
Authors:	Stephen Denning
Dimensions:	235 x 158 x 28mm (L x W x T)
Format:	Hardcover
Pages:	348
Edition:	Revised and Updated
ISBN-13:	978-0-470-54867-7
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	0-470-54867-3
Barcode:	9780470548677

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