Innovation is changing and this exciting book explores how the
shift to more collaborative ways of working with users, online
communities and the crowd opens up novel business possibilities.
The Innovation Opportunity Space approach enables managers,
policymakers and academics to better understand emerging new
business opportunities. Drawing on the findings of the latest
international research, this book provides a systematic and clear
understanding of the radical business models that new forms of
innovation are making possible. The authors offer a wide range of
examples and case studies that explore how firms have benefited
from these new forms of innovation. A novel approach to innovation
planning and strategy is also introduced, and the book concludes
with a four-stage process that shows how firms can work to capture
their own Innovation Opportunity Space. Defining the state of the
art in the field, this will be an essential resource for managers,
academics and researchers of business organisation and innovation.
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