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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Managing Sport Mega-Events (Paperback)
Loot Price: R1,486
Discovery Miles 14 860
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Managing Sport Mega-Events (Paperback)
Expected to ship within 12 - 17 working days
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Managing Sport Mega-Events explores global developments in the
management of sport mega-events. Sport mega-events such as the
Olympic Games and the Football World Cup have been examined from a
number of academic perspectives including history, sociology,
politics, urban planning and economics. What is lacking, however,
is a book which identifies and evaluates the current issues and
complexities faced by those charged with the responsibility of
managing these sport mega-events. This book fills the gap. The book
addresses three broad but interconnected themes. First, strategic
matters are explored focusing on the rise of sport mega-events, the
management of stakeholders and governance issues. Second, how
organisers can best ensure the sustainable management of sport
mega-events is considered. Third, operational matters and related
issues are examined including media management, broadcast
management, venue management, risk management, marketing and
sponsorship management. The book draws on leading international
sport management scholars, each of whom has expertise in the
organisation of sport mega-events. It makes a valuable contribution
to the existing literature.
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