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The Oxford Handbook of Social Influence (Hardcover)
Loot Price: R4,533
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The Oxford Handbook of Social Influence (Hardcover)
Series: Oxford Library of Psychology
Expected to ship within 12 - 17 working days
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The study of social influence has been central to social psychology
since its inception. In fact, research on social influence began
all the way back to the late 1800s, predating the term 'social
psychology' as we know it today. And while the area's influence
continued through the beginning of social psychology's golden age,
by the mid-1980s, interest declined while interest in social
cognition increased. Today, however, the pendulum is swinging back,
and is evident from the growing interest in non-cognitive,
motivational accounts of the field. Edited by Stephen G. Harkins,
Kipling D. Williams, and Jerry M. Burger, The Oxford Handbook of
Social Influence is a landmark contribution to the resurging
interest in social influence, restoring this important field to its
once preeminent position within social psychology. In this volume,
Harkins, Williams, and Burger lead a team of leading scholars as
they explore a variety of topics within social influence,
seamlessly incorporating a range of analyses (including
intrapersonal, interpersonal, and intragroup), and examine critical
theories and the role of social influence in applied settings
today. The Oxford Handbook of Social Influence contributes to
emerging interest in social influence in a variety of ways.
Chapters cover classic topics in the context of what has been
learned since the original research was conducted, while other
contributions showcase how integrations and elaborations that
initially advanced our understanding of social influence processes
are now within reach. Additional chapters also reveal the gaps in
social influence literature, and go on to suggest future lines of
research and exploration.
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