Airlines: Managing to Make Money (Paperback)

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2018
First published:	2002
Authors:	Stephen Holloway
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	456
ISBN-13:	978-1-138-38108-7
Categories:	Books > Professional & Technical > Environmental engineering & technology > General Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
LSN:	1-138-38108-X
Barcode:	9781138381087

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