Drawing on recent developments in the services management,
strategic management and brand management literatures, this
stimulating and well-illustrated book presents critical new
approaches to developing customer-centered airline strategies.
Designed for a wide audience of aviation management students and
professionals it acts as a linking text , using a services
management approach to integrate strategy, marketing, human
resources management and operations. Written in an accessible and
practical style, it is the first book to draw together a broad
range of knowledge from contemporary management fields to produce a
framework specifically relevant to the airline industry. It is an
unparalleled resource for students and airline managers alike.
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