Pullum examines the rhetorical genre of 20th-century American
faith healing. He first analyzes respectively the rhetoric of Aimee
Semple McPherson, William Branham, Oral Roberts, Asa Alonzo Allen,
Ernest Angley, Kathryn Kuhlman, and Benny Hinn--the most prominent
American faith healers of this century. For each, he discusses
their background, the nature of the audiences to whom they
preached, and why they were so successful. Pullum concludes by
drawing together the major rhetorical features of faith-healing
discourse.
Pullum shows that faith-healing discourse follows the strategy
of offering hope to the hopeless, giving God the glory,
articulating humble beginnings, offering testimony of past personal
afflictions overcome, and drawing on scripture to bolster their
claims. This discourse is often presented in dynamic fashion,
making it not only credible, but entertaining as well. After
elucidating the rhetorical patterns of faith healers, Pullum
evaluates claims of the miraculous in light of the standard that
they set for themselves. In other words, miracles as presented by
faith healers are juxtaposed to the types one reads about in the
Bible. Pullum also attempts to account for why people claim
miraculous cures in spite of the fact that nothing miraculous has
occurred in the services of faith healers.
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