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Books > Reference & Interdisciplinary > Communication studies
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Engaged Persuasion in a Post-Truth World (Paperback)
Loot Price: R3,076
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Engaged Persuasion in a Post-Truth World (Paperback)
Expected to ship within 10 - 15 working days
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Engaged Persuasion in a Post-Truth World provides an innovative
approach to inspire students' interest in persuasive communication
in today's ever-evolving world. The book moves beyond theory and
addresses new media, engaged citizenship, and deconstructing
messages in a post-truth world to deepen students' exploration of
persuasion. This multi-disciplinary, research-driven textbook
highlights contemporary studies in persuasion. It covers the
dynamics of persuasion, including important source, receiver, and
message components while also exploring the effects of persuasive
communication on receivers' attitudes, values, beliefs, and
behaviors. Students examine the application of persuasive
communication concepts and theories to their lives in multiple
contemporary contexts, such as campus, residence, workplace,
classroom, and online communities. Unique themes explored in the
book include the application of contemporary persuasion theory and
research to the post-truth era, the influence of new media on
persuasive communication, and how students can use persuasion to
become civically engaged and advance the common good. A highly
relevant and wholly original approach, Engaged Persuasion in a
Post-Truth World is an exemplary text for courses in persuasive
communication.
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