From award-winning entrepreneur, inventor, and business owner
Stephen Key comes the highly anticipated follow-up to his
bestseller "One Simple Idea"
How many times have you seen a product and thought, "I know how
to make that better"? Or not seen a product and thought, "How is it
that no one has invented this yet"? And when "haven't" you thought,
"I need to be my own boss"?
You're thinking the right things. Now, the next step is to take
action--and that's exactly what "One Simple Idea for Startups and
Entrepreneurs" is all about.
Stephen Key, one of the world's leading experts on getting
business ideas off the ground, revealed in his groundbreaking book
"One Simple Idea "just how simple it is to make a fortune by
selling or "renting" your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a
proven, straightforward process for starting, growing, and running
a business--without the need for an MBA or millions of dollars in
funding. As an inventor and successful business owner, Key brings a
unique and fully rounded perspective to the subject, teaching you
how to: Develop, test, and protect your idea Plan and launch your
business Manufacture, package, market, sell, and distribute your
product Manage and grow your business Prepare for and implement
your endgame
Key draws on his own experience as a billion dollar inventor to
offer how-to's and other takeaways you can use to get off the
ground and into the black. Case studies, tips, and advice from
other successful entrepreneurs underscore key principles to make it
easier than ever for you to achieve your business and life
dreams.
You don't need millions of dollars or a business, engineering,
or manufacturing background to develop, produce, and sell your own
product idea. All you need is one simple idea--and the passion to
make it happen.
Praise for "One Simple Idea"
"This book is straight-forward, no-nonsense information for how
to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit "Shark
Tank"
"The ideas in this book are key to creating the kind of
enterprise that will create hundreds of thousands of jobs in the
future. The goal of entrepreneurship is to reduce the risk of
failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)
"Kudos "One Simple Idea for Startups & Entrepreneurs" is
brilliant A must read for those that have the courage to dive into
their dreams. This is a true Road Map for those that have the
passion to achieve their Freedom. Truly something that I wish would
have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 "Toy of the Year" award
winner in seven different countries, and creator of hit toys ZhuZhu
Pets(R), XiaXia Pets(R), DeGeDar(R) and others
"I took one of those simple ideas and turned it into a company
that now has its products in over 35,000 doors of retail
distribution. With "One Simple Idea for Startups &
Entrepreneurs," Stephen gives us the tools we need to take an idea
from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word
combination lock
"Any inventor or entrepreneur who wants to make money without
risking hundreds of thousands in design, manufacturing, warehousing
and distribution would be well served to take advantage of the
practical wisdom offered up in Stephen's most recent work, "One
Simple Idea for Startups & Entrepreneurs.""
--Ron Hazelton, former home improvement editor for ABC's "Good
Morning America" and leading authority in the do-it-yourself home
improvement field
""One Simple Idea for Startups and Entrepreneurs" is a MUST
read. The process is broken down into steps that makes it simple to
follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)
"Advice is everywhere but good advice is very rare. Stephen Key'
"One Simple Idea for Startups & Entrepreneurs" is the
exception."
--Steve Greenberg, author of "Gadget Nation" and co-host of Food
Network's television program "Invention Hunters"
"Stephen's a trailblazer in what is now widely accepted as the
emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for "Huffington Post," creator
of InventionScore(R), and co-host of "Invention Hunters" on Food
Network
"Stephen Key is the real deal. Without his knowledge and
willingness to share it, I would not have been able to successfully
bring my own product to market. Now readers of "One Simple Idea for
Startups & Entrepreneurs" have the same opportunity to benefit
from an education in startups and just how true it is that all it
takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize
winner of the WalMart "Get on the Shelf" contest
An easy, important read for practitioner and academic alike. . .
. Highly recommended."
"--Choice"
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