The SAGE Handbook of Service-Dominant Logic (Hardcover)

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	November 2018
First published:	2019
Editors:	Stephen L. Vargo • Robert F. Lusch
Dimensions:	246 x 184 x 48mm (L x W x T)
Format:	Hardcover
Pages:	800
ISBN-13:	978-1-5264-0283-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-5264-0283-1
Barcode:	9781526402837

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