Toward a Better Understanding of the Role of Value in Markets and Marketing (Hardcover, New)

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	June 2012
First published:	2012
Editors:	Stephen L. Vargo • Robert F. Lusch
Series editors:	Naresh K. Malhotra
Dimensions:	234 x 156 x 25mm (L x W x T)
Format:	Hardcover
Pages:	275
Edition:	New
ISBN-13:	978-1-78052-912-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-78052-912-0
Barcode:	9781780529127

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