Are you drowning in a sea of data? Would you like to take control
of your data and analysis to quickly answer your business questions
and make critical decisions? Do you want to confidently present
results and solutions to managers, colleagues, clients and the
public?
If so, you are an Accidental Analyst Although you didn't plan for
a career as a data analyst, you're now in a position where you have
to analyze data to be successful. Whether you've been working with
data for a few years or are just getting started, you can learn how
to analyze your data to find answers to real-world questions. Even
if you're an expert, you'll find creative ideas on how to work with
accidental analysts. Using illustrated examples, we'll walk you
through a clear, step-by-step framework that we call The Seven C's
of Data Analysis.
Read this book for inspiration, ideas and confidence to begin
tackling the problems you face at work. Keep it by your desk as a
reference on how to organize, analyze and display your data using
best practices of visual analytics. Don't worry, you can continue
to use your favorite spreadsheet or data analysis software--this
information is not tied to any particular application. Throughout
the book, we also include tips, tricks, and shortcuts that took
years of analyzing data to discover and understand
This book is valuable for users of Microsoft Excel, Microsoft
Access, Business Objects, Cognos, JMP, Microstrategy, Panopticon
Software, QlikView, R, SAS, SPSS, Tableau Software or Tibco
Spotfire.
Please visit us at www.AccidentalAnalyst.com for articles, our
free newsletter and upcoming events.
"This is a wonderful book, filled with practical advice.
... a great resource for building analytical prowess."
Stephen Few
Best-selling author of "Show Me the Numbers" and "Now You See It"
"Finally, a book that clearly explains the fundamentals of
business analytics "
Tim Latendress
Financial Analyst
"This book is an amazing resource for regular business
people."
Diego Saenz
President, Petplace and former CIO of Pepsi Latin America
In his talk at the 2012 Tableau Conference, Pat Hanrahan, PhD,
explained that the book changed how he thinks about analytics
and
inspired him to develop a new approach to teaching.
Professor at Stanford University
Co-founder of Tableau and Pixar
Two Academy Awards
Eileen McDaniel, PhD
Co-Founder and Managing Partner of Freakalytics, specializing in
educational materials and analytical training with the goal of
empowering people to get the most out of their data and take
decisive action in their daily work. Her unique experience in
science and business inspired her to adapt the scientific method
for business, resulting in the Seven C's framework. She also is
co-author of "Rapid Graphs with Tableau" and the "Rapid Dashboards
Reference Card and App."
Stephen McDaniel
Co-Founder and Principal Data Scientist of Freakalytics. He has
over 25 years of experience as a statistician, analyst, data
architect, instructor, data miner and software innovator. He has
been a faculty member at The Data Warehouse Institute (TDWI) and at
The American Marketing Association. He is lead author of "SAS for
Dummies" and has worked with over 100 organizations including
Netflix, SAS, Tableau, UC-Berkeley, Duke and the US Navy.
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