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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > Olympic games
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The Gold in the Rings - The People and Events That Transformed the Olympic Games (Hardcover)
Loot Price: R2,442
Discovery Miles 24 420
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The Gold in the Rings - The People and Events That Transformed the Olympic Games (Hardcover)
Series: Sport and Society
Expected to ship within 12 - 19 working days
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Once a showcase for amateur athletics, the Olympic Games have
become a global entertainment colossus powered by corporate
sponsorship and professional participation. Stephen R. Wenn and
Robert K. Barney offer the inside story of this transformation by
examining the far-sighted leadership and decision-making acumen of
four International Olympic Committee (IOC) presidents: Avery
Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge.
Blending biography with historical storytelling, the authors
explore the evolution of Olympic commercialism from Brundage's
uneasy acceptance of television rights fees through the revenue
generation strategies that followed the Salt Lake City bid scandal
to the present day. Throughout, Wenn and Barney draw on their
decades of studying Olympic history to dissect the personalities,
conflicts, and controversies behind the Games' embrace of the
business of spectacle. Entertaining and expert, The Gold in the
Rings maps the Olympics' course from paragon of purity to
billion-dollar profits.
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