Books > Business & Economics > Business & management > Business strategy
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Strategic Operations Management (Paperback)
Loot Price: R1,531
Discovery Miles 15 310
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Strategic Operations Management (Paperback)
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'Strategic Operations Management' examines the latest thinking in
this fast-moving area.
Businesses constantly face ongoing and increased amounts of
competition. Coping with this competition demands that strategies
must be already in place which can deal with key questions such as:
* what business is the firm really in?
* what does the firm do best, and why, where, and how can it
outsource some of its activities?
* how can opportunities become quickly exploited and how can the
firm's capabilities help to ward off external threats from new and
existing players?
This text believes that successful operations management depends on
having strategies in place which combine both manufacturing and
service areas into an overall customer offering. This means that
strategic relations must be established with other players -
operations management is no longer a firm-specific matter.
'Strategic Operations Management' combines four themes; strategy,
services, innovation and management of relationships both in the
supply chain and with other players. This is done by dividing
chapters into a past/present/future scenario approach which
illustrates how these strategies affect business.
Strong team of writers of international standing
Content is thought provoking and challenging - excellent in terms
of stimulating debates
New issues explored as well as old - contrasting mass production
versus mass customisation and innovation
General
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