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Vanishing Vernacular - Western Landmarks (Hardcover)
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Vanishing Vernacular - Western Landmarks (Hardcover)
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Steve Fitch is among America's most well-known chroniclers of the
American West since the days of Easy Rider. He has been
photographing examples of the West's changing vernacular landscape
and vanishing roadside landmarks for more than 40 years. In his new
book, he presents both the ancient and the modern by way of
petroglyphs, neon motel signs and hand-painted business signs,
drive-in movie theater screens, and radio and cell towers. All of
them are now endangered because of the advent of the Interstate
Highway System and corporate franchises. In this fascinating and
comprehensive account, we are able to join in Fitch's expansive
journey, truly an odyssey, as represented in the book's 120
unforgettable photographs, all sequenced to mimic the open
road-both during day and night. Fitch explains the project in his
informative introduction, in which, interestingly, he suggests that
the petroglyphs of the ancient Pueblo people have endured far
better and longer than anything made during the last sixty years.
Curator Toby Jurovics, in his insightful concluding essay,
positions Fitch's work in relation to that of the practitioners of
the photographic style known as the "New Topographics" and Fitch's
own view of photography as a visual form of cultural anthropology.
Vanishing Vernacular: Western Landmarks is sure to become a
modern-day classic, a book that will be all the more revered as
America and Americans move farther away from the highways of the
past. That economy and roadside culture are vanishing like
endangered species, but Fitch was along for the ride. In sharing
that past, he has been witness to his own form of historic
preservation.
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