"Design and Designing" will provide the reader with a very broad
and critical understanding of what is an essentially practical
subject. Designing today is less a craft and more a part of the
knowledge economy. It's all about knowing how to acquire knowledge
and how to creatively apply it.
"Design and Designing" covers the design process, modeling and
drawing, working with clients, production and consumption,
sustainability, professional practice and design futures. Chapters
are written by expert teachers and practitioners from around the
globe, each aiming to present an accessible and engaging overview
of their part of Design. Chapters are illustrated with a wide range
of images and information boxes, which extend or highlight key
material. Each section concludes with a Design Project, a hands-on
activity for the reader.
"Design and Designing" covers the full range of the subject from
graphic communication, to product design, to fashion and games
design, setting all in their aesthetic, ethical and social
contexts. The aim is for the reader to learn from today's best
practice and best thinking, to develop a critical sense, to become
the designers of tomorrow.
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