This is the story of a 'sixties adman who harnessed the big ideas
of his age and set out to reinvent advertising - and then change
the world. In so doing he introduced interactive, PR-generating
stunts, and social media - way back in the 1960s. Then he used them
to save the Grand Canyon, kick-start the Green Movement, free a
Caribbean island and launch Wired magazine's 'patron saint',
Marshall McLuhan. And he did it all with a flamboyance that
inspired the likes of Tom Wolfe, John Steinbeck and the makers of
the counterculture. His name was Howard Luck Gossage. These are his
life and times.
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