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Changing the World Is the Only Fit Work for a Grown Man (Paperback) Loot Price: R557
Discovery Miles 5 570
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Changing the World Is the Only Fit Work for a Grown Man (Paperback): Steve Harrison

Changing the World Is the Only Fit Work for a Grown Man (Paperback)

Steve Harrison

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Loot Price R557 Discovery Miles 5 570

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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

General

Imprint: Adworld Press
Country of origin: United Kingdom
Release date: February 2012
First published: February 2012
Authors: Steve Harrison
Dimensions: 229 x 152 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 208
ISBN-13: 978-0-9571515-0-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-9571515-0-0
Barcode: 9780957151505

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