This book will help small business owners and marketers feel
comfortable using social media to promote their businesses,
regardless of their past experiences or level of expertise. Social
networking plus small business is a slam dunk! Small Business
Smarts: Building Buzz with Social Media explains why that's so and
helps small business owners decide whether social media tools are
right for them. Assuming the answer is yes, the book offers
concrete advice and implementation suggestions that make using
tools to start building word-of-mouth quick and easy. Built around
actual success stories from small businesses, such as the Roger
Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover
Bookstore, the book illustrates how different social media can help
achieve different business goals, how the Internet can be used to
"listen" to customers, how networks and relationships are built
online for both B2C and B2B, and how effective messages can
generate awareness and attract customers. Measurement strategies
and techniques for a social media audit are included. For the
complete novice, step-by-step instructions on getting started with
popular social media applications are provided as well. Interviews
with 25 small business owners and marketers detailing how they are
using social media successfully right now An evaluation tool and
example spreadsheets for conducting a social media audit Call-outs
that show how different types of businesses can implement various
marketing ideas Action-item tips that can be used in online
messaging today
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