Revenue Performance Management might be the last major bastion for
corporate investment. In a world of changing buyer behavior and
access to new levels of buyer understanding, companies who are
serious about revenue growth now have the tools to respond
appropriately. In this thoughtful, complete discussion, Steven
Woods author of the acclaimed book Digital Body Language and Alex
Shootman deliver a comprehensive analysis of how and when to engage
buyers using revenue tools ranging from social media to field
sales, how the revenue engine can be measured, and how to optimize
for maximum revenue growth.
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