Paul Rand - Inspiration and Process in Design (Hardcover)

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

General

Imprint:	Princeton Architectural Press
Country of origin:	Italy
Series:	Inspiration and Process in Architecture
Release date:	November 2019
Introduction by:	Steven Heller
Editors:	Eugenia Bell
Dimensions:	210 x 127 x 32mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	144
ISBN-13:	978-1-61689-859-5
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > General Books > Arts & Architecture > Art forms, treatments & subjects > Art treatments & subjects > Individual artists > General
LSN:	1-61689-859-3
Barcode:	9781616898595

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