Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Sport, Culture and Advertising - Identities, Commodities and the Politics of Representation (Paperback, New edition)
Loot Price: R1,749
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Sport, Culture and Advertising - Identities, Commodities and the Politics of Representation (Paperback, New edition)
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Despite the range of theoretical and methological positions adopted
and the wide range of issues and topics related to advertising
covered by cultural studies, relationships between sport and
advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum
of cultural and commercial life it is not surprising that scholars
interrogating the cultural politics of sport have begun to
recognise advertising as an important site for the analysis of
power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards
understanding the relationship between advertising and identity
with a focus on sport. The book will be useful for scholars across
a range of disciplines and will be of interest to students looking
for a more critical examination of the commercial realm of sport.
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