Sport, Culture and Advertising - Identities, Commodities and the Politics of Representation (Paperback, New edition)

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2004
First published:	2005
Editors:	Steven J Jackson • David L Andrews
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	288
Edition:	New edition
ISBN-13:	978-0-415-33992-6
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Promotions
LSN:	0-415-33992-8
Barcode:	9780415339926

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