This book sets out to examine what really is going on in the
organic sector socially and politically. In the process, it debunks
a number of apparently common-sense beliefs: that organic consumers
are wealthy environmental and health extremists; that growth in the
industry will inevitably undermine its environmental values; that
mainstream media is antagonistic to organics; and that the industry
is driven by consumer demand. This book seeks to make a practical
contribution to the development of more sustainable food systems by
articulating what it takes to get people involved in organics at
each stage of the food chain.
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