Management Ideas is a unique guide to the dominant theories
influencing management practice in the late 20th century. Kermally
explains how some organizations have taken these ideas on board and
incorporated them in their strategies in order to survive in
today's intensively competitive climate. Management Ideas looks at:
* Total quality management *Benchmarking *Customer service
*Business process re-engineering *Performance measurement
*Empowerment *Learning and knowledge-focused organizations The
...in brief books provide a critical 'snapshot' of the major
management fashions and fads influencing business strategy. They
cut through the consultants' jargon and steer a practical, common
sense course through the theory and hype. They provide managers
with a balanced view based on evidence rather than missionary zeal,
so that they can be better informed. Sultan Kermally is the senior
Vice President and the Director of the Economist Conferences.
Formerly he was a Senior Group Director at Management Centre
Europe, Brussels. He designs conferences on leading edge management
issues such as Benchmarking, Empowerment, Process Re-engineering.
He is also a part-time lecturer at Durham University Business
School. An expanded hardback edition of this book, Total Management
Thinking, is also available - ISBN 0750626143
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