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Political Catchphrases and Contemporary History - A Critique of New Normals (Hardcover)
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Political Catchphrases and Contemporary History - A Critique of New Normals (Hardcover)
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Political Catchphrases and Contemporary History presents an
historical account of the period 2001-2020 by focusing on the
shifting connotations of certain political catchphrases and words.
These allow for a linked-up narrative covering areas such as
politics and policy, business and investing, austerity and
inequality, identity, climate change, crowd protests, flexible
working, and online education. Key junctures are 9/11, the 2002
dot-com crash and the 2007-2008 financial crisis, the Occupy
movements of 2011-2012, China's economic policy from 2014 onwards,
and the COVID-19 outbreak in 2020. Half the book is devoted to the
unusually pervasive usage of the catchphrase 'new normal'. Chapters
are also given to 'we are the 99%' and the catchwords 'austerity'
and 'resilience'. Case studies of these catchphrases and words
occupy much of the book. The final chapter makes conceptual
inferences and proposes both a theory of political catchphrases and
a distinctive approach to contemporary history. The source
materials are predominantly from the UK and USA, but refer,
naturally, to issues of global moment.
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