In the decade following the Asian financial crisis of 1997-1998,
the management of organizations in Thailand has undergone
significant change and development. The Changing Face of Management
in Thailand examines in-depth the development of management during
this pivotal period in the country's recent history.
The book draws together an impressive assortment of scholars,
consultants and practitioners, whose experience and expertise
significantly enhance our knowledge and understanding of this
complex, multi-faceted Asian economy. The book is divided into 3
main sections:
- an examination of the political, economic, social and
technological changes from 1997-2008
- specialist chapters that contextualise these developments from
the marketing, HR and finance perspectives
- concluding sections focusing on public sector organizations,
women managers, corporate governance, e-communication and the
?Thailand Brand?.
With a wealth of vignettes, anecdotes and illustrative
quotations bringing each chapter to life, this volume offers a
refreshing, updated and in-depth analysis of this rich, diverse and
fascinating nation.
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