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Holy Hype - A Guide to Religious Fervor in the Advertising of Goods and the Good News (Hardcover)
Loot Price: R2,583
Discovery Miles 25 830
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Holy Hype - A Guide to Religious Fervor in the Advertising of Goods and the Good News (Hardcover)
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Holy Hype: Religious Fervor in the Advertising of Goods and the
Good News defines and explores the intersection of the
sacred-religious symbols, themes, and rhetoric-within the profane
realm of advertising and promotion. Susan H. Sarapin and Pamela L.
Morris trace the historical overlap of consumer and religious
ideologies in society, offering detailed examples of its use
throughout history through analyses of over a hundred collected
advertisements, from monks selling copiers, to billboard messages
from God, to angels and the worship of vodka. Throughout the book,
the authors continually evaluate if and when the technique of 'holy
hype' is effective through its use of recognizable sacred symbols
that capture audiences' attentions and inspire both positive and
negative emotions. Scholars of communication, media studies,
religion, advertising, and cultural studies will find this book
particularly useful.
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