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The Science of Consequences - How They Affect Genes, Change the Brain, and Impact Our World (Paperback)
Loot Price: R422
Discovery Miles 4 220
You Save: R118
(22%)
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The Science of Consequences - How They Affect Genes, Change the Brain, and Impact Our World (Paperback)
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List price R540
Loot Price R422
Discovery Miles 4 220
You Save R118 (22%)
Expected to ship within 12 - 17 working days
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Children quickly learn that actions have consequences. This
elementary lesson is repeated again and again throughout adulthood
as we adjust our behaviors according to the reactions they produce
in the social and natural environment. Now, an internationally
recognized biopsychologist, tells the story of how something so
deceptively simple can help make sense of so much.
Despite their variety, consequences appear to follow a common set
of scientific principles and share some similar effects in the
brain (specifically, in the so-called pleasure centers). Based on
these principles, Schneider and other scientists have been able to
create mathematical models of certain behaviors. And they have
demonstrated that learning from consequences predictably activates
genes and restructures the neural configuration of the brain--in
humans as well as in animals. Consequences are an integral part of
the nature-and-nurture system.
The knowledge gained from this newly expanded science has many
applications, as the author shows in examples from the home, the
hospital, the classroom, and the boardroom. The science of
consequences helps fight prejudice, free addicts of their
destructive habits, and treat depression. It enriches the lives of
pets and zoo animals. It also sheds light on our biggest societal
challenges, where we must choose between short-term and long-term
consequences.
Featuring illustrative human, pet, and wild-animal anecdotes, this
book is a unique and fascinating introduction to a science that is
truly epic in scope.
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