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Food and Agricultural Tourism - Theory and Best Practice (Hardcover)
Loot Price: R5,138
Discovery Miles 51 380
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Food and Agricultural Tourism - Theory and Best Practice (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R5,158
Discovery Miles: 51 580
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This book fills a gap in the growing academic discipline of food
and agricultural tourism, offering the first multidisciplinary
approach to food tourism and the role it plays in economic
development, destination marketing, and gastronomic exploration. It
provides a comprehensive introduction to the discipline by
considering food tourism in connection with both cultural values
and important issues in agriculture, food consumption and safety,
and rural heritage and sustainability. The book is divided into
four Parts. Part I defines the elements of food tourism and
explains its relationship with sustainability. Part II provides an
overview of rural development and demonstrates the impact of
industrialization and globalization on eating habits. Part III
focuses on food tourism studies and market segmentation techniques
to help students understand customer needs regarding food tourism
products. Finally, Part IV looks at the financial, policy, and
legal requirements relating to food tourism development, providing
hands-on tools for students entering food tourism businesses or
industries. Complemented by a wide range of international case
studies, key definitions, and study questions, Food and
Agricultural Tourism is essential reading for students of tourism,
geography, and economic development studies.
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