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Books > Social sciences > Sociology, social studies > Social institutions
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Gender, Media, Sport (Paperback)
Loot Price: R1,511
Discovery Miles 15 110
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Gender, Media, Sport (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 10 - 15 working days
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Despite the position that sport occupies at the centre of public
attention, and despite the billions of consumers and immense
coverage which it attracts from around the globe, it seems that the
media prioritise coverage of only a very small fraction of sporting
events, and a few prominent athletes. It goes without saying that
sport in the media is dominated by men - they are a large majority
among athletes, consumers, journalists, and producers. This book
will shed new light on the long discussed question of gendered
sporting coverage, in an era when the Olympics can be dubbed the
'women's games'. Some of the contributions present new perspectives
such as: the relationship between media and sport in Poland; media
presentations of men and women in gender 'adequate' and
'inadequate' sports; competition between women and men
participating in the same events; the presentation of celebrities;
and the framing of doping within the context of gender relations.
Furthermore, the book focuses not only on athletes, sports and
events, but also on consumers, such as hooligans and their brand of
masculinity, and on journalists, such as Mike Penner, who attempted
to transgress gender boundaries. This book was originally published
as a special issue of Sport in Society.
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