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Branding Diversity - New Advertising and Cultural Strategies (Hardcover) Loot Price: R1,562
Discovery Miles 15 620
Repayment Terms: R146 pm x 12*
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Branding Diversity - New Advertising and Cultural Strategies (Hardcover): Susie Khamis

Branding Diversity - New Advertising and Cultural Strategies (Hardcover)

Susie Khamis

Series: Routledge Critical Advertising Studies

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Loot Price R1,562 Discovery Miles 15 620 | Repayment Terms: R146 pm x 12*

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Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Critical Advertising Studies
Release date: February 2020
First published: 2020
Authors: Susie Khamis
Dimensions: 216 x 138 x 15mm (L x W x T)
Format: Hardcover
Pages: 6
ISBN-13: 978-0-367-14544-6
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 0-367-14544-8
Barcode: 9780367145446

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