|
Books > Humanities
|
Not currently available
Branding Diversity - New Advertising and Cultural Strategies (Hardcover)
Loot Price: R1,228
Discovery Miles 12 280
|
|
|
Branding Diversity - New Advertising and Cultural Strategies (Hardcover)
Series: Routledge Critical Advertising Studies
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Branding Diversity considers how brands both reflect and affect
contemporary discussions of cultural diversity. Advancing an
innovative, critical perspective on advertising, the book
challenges the latent assumption that advertisers are inherently
conservative and reluctant to represent anything other than
popularly agreeable scripts and narratives. On the contrary,
advertising is now replete with progressive messaging. Through
Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates
that such forays into the political realm are not just shrewd
appraisals of popular causes, but also inevitable outcomes of
contemporary media and politics. This book will be of interest to
scholars in advertising studies, marketing communications and media
studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
