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Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries
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Flying Too Close to the Sun - The Success and Failure of the New-Entrant Airlines (Hardcover, New Ed)
Loot Price: R2,880
Discovery Miles 28 800
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Flying Too Close to the Sun - The Success and Failure of the New-Entrant Airlines (Hardcover, New Ed)
Series: Ashgate Studies in Aviation Economics and Management
Expected to ship within 12 - 17 working days
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Since deregulation in the United States, most jet operating
new-entrant carriers have failed. Theories on competition had been
put to the test and reality turned out to be different to the
vision. To begin with many new-entrant airlines were successful,
but were not able to create sustainable strategies to survive as
incumbent carriers adjusted to the new operating environment. This
book explains the complex issues that led to the almost total
failure rate of the 'first wave' new-entrant airlines. The
background to the pre-nineties failure predicament is examined in
order to give a good overview of the characteristics of new-entrant
airlines and of the environment in which they operate. Attention is
given to the new-entrants' strategies and management in order to
explore past deficiencies and to pave the way for successful new
strategies. The author covers the new-entrants' structure and then
identifies critical factors through distress/failure prediction
models. His approach is broad, and conclusions on airline failure
are based on a dynamic framework, rather than a simple prescription
for success or how to avoid failure. It is hoped that the reader
will thereby come to recognize more fully the adaptability of
incumbent airlines as well as the past mistakes of new airlines and
gain some insights into new airline strategies. The book is in two
main parts. The first part establishes what sort of an environment
the new-entrants encounter. The second part gives results of a
survey research giving an insight into management priorities and
organization characteristics at new-entrant airlines and their
linkage with good and poor performance. In addition critical
factors are derived from failure and distress prediction models
based on survey data and financial and traffic data on
new-entrants. The final chapter brings together the various parts
of the book and covers an inventory of new-entrants' critical
factors. The readership includes managers in
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