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Werbeanzeigen von 1622-1798 (German, Hardcover, Reprint 2017 ed.)
Loot Price: R4,293
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Werbeanzeigen von 1622-1798 (German, Hardcover, Reprint 2017 ed.)
Series: Reihe Germanistische Linguistik, 193
Expected to ship within 12 - 17 working days
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This volume first of all assembles 1470 advertisements from German
and Swiss newspapers serving as potential source material for
further linguistic, journalistic or historical studies. The study
of them presented here draws on an action-oriented text variety
model as an instrument for their analysis. Typical linguistic
functions and wordings are presented, combined with a discussion of
the advertising strategies employed in the period and the way these
a) correlate with the social value systems prevalent at the time,
and b) contrast with the advertising strategies employed today.
General
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