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Marketing for Engineers, Scientists and Technologists (Paperback)
Loot Price: R1,283
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Marketing for Engineers, Scientists and Technologists (Paperback)
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"Marketing For Engineers, Scientists and Technologists" has been
written using the author's considerable experience in both teaching
marketing and dealing with engineers, scientists and technologists.
The book focuses on marketing but will follow CIM developments in
adding enough skills to put the marketing into context (i.e.
finance for marketing, managing people and project management).
General
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