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Marketing for Engineers, Scientists and Technologists (Paperback) Loot Price: R1,295
Discovery Miles 12 950
Repayment Terms: R121 pm x 12*
You Save: R159 (11%)
Marketing for Engineers, Scientists and Technologists (Paperback): T. Curtis

Marketing for Engineers, Scientists and Technologists (Paperback)

T. Curtis

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List price R1,454 Loot Price R1,295 Discovery Miles 12 950 | Repayment Terms: R121 pm x 12* You Save R159 (11%)

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"Marketing For Engineers, Scientists and Technologists" has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: March 2008
First published: May 2008
Authors: T. Curtis
Dimensions: 236 x 189 x 21mm (L x W x T)
Format: Paperback
Pages: 368
ISBN-13: 978-0-470-05709-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-470-05709-2
Barcode: 9780470057094

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