Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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The Language of Advertising (Paperback)
Loot Price: R915
Discovery Miles 9 150
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The Language of Advertising (Paperback)
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Whenever we pick up a newspaper or magazine, turn on the television
or look at the heardings on roadsides, we are confronted with
advertisements. These do more than simply sell a product - they
work in subtle ways to persuade us to accept the way of life and
pattern of our needs that they depict. This book is a revealing
study of the strategies of persuasion advertisers use and of the
crucial underlying assupmtions advertising makes. Focusing on
magazien and newspaper advertising, the authors illustrate the
reange of linguistic and visual techniques advertisers use to
achieve emphasis and special effects. They consider how
advertisements single out specific audiences for their address, and
reveal the ways in which the advertiser preys on beliefs about sex
roles and prejudices about social groups. The Language of
Advertising is not a book which simply presents the results of an
analysis of modern advertising. It seeks throughout to equip the
reader with the techniques for his or her own examination of
advertising ideology and of the social functions of advertising
today.
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